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Key Principles



The work of Mayfield is based on the following principles:
  1. All companies depend upon the skills, knowledge and effectiveness of their staff to fulfil their strategic aims and objectives.
  2. The achievement of real and sustainable success in business is strongly linked to the facilitation of staff training and development.
  3. Personal and interpersonal effectiveness should be an integrated part of a framework of ongoing staff development, training and learning.
  4. The development of personal and interpersonal effectiveness requires acknowledgement of the value of:
    • Lifelong learning and development
    • Teamwork
    • Self-awareness; self-esteem; integrity and respect
    • Assertive communication
    • Proactivity and accountability.
  5. The most effective training and development services:
    • Recognise and cater for the needs and priorities of participating individuals and companies
    • Include up-to-date theoretical perspectives, as well as practical applications
    • Take place within a conducive environment, catering for the physical comforts of participants
    • Are evaluated and developed in response to customer needs and participant feedback.
  6. Training and development services should offer value for money without compromising quality.
  7. The full value of training will only be realised if the learning is practised and evaluated within the workplace.

"If you think education is expensive, try ignorance" – Derek Bok, Harvard University

























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