| It's sometimes easy to believe that you cannot compete effectively against national organisations with large marketing budgets. Glossy brochures, interactive websites and national advertising campaigns all contribute to an alluring image of success. This 2-day introductory course has been created specifically for any organisation with limited marketing budget, such as micro-organisations, SMEs, voluntary groups, not-for-profit organisations, charities and community-based initiatives. | It concentrates on how to develop a long-term, highly-targeted strategy to improve your competitive advantage in attracting support and resources. By working "smarter", you can get the same results at minimal cost! |
- Develop a useful brand
- Enhance and maintain a positive organisational image
- Develop a customer-focussed strategy for increasing income and improving competitiveness
- Communicate effectively with their target audiences
- Draft a strategic marketing plan
- Get the right message across to the right people
- Produce effective marketing materials
- Establish and develop positive client relationships
- Measure and modify marketing activity in relation to outcomes.
- Improve their overall image and reputation
- Enhance the effectiveness of all marketing activity
- Work to a comprehensive strategic marketing plan
- Avoid unnecessary wastage of limited resources
- Retain a competitive advantage by working smarter, not harder.
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